Target Audience

Before I make my radio show, I will need to think about the target audience I will be looking to attract to my show. Therefore I will need to chose my audience carefully and I will need to think about the jingle, music played, conversation and the guest. These will all have to be suitable for my selected chosen target audience and their age, gender, demogrpahic and socio-economic group even though this is not a great factor as the radio is free to listen to.


The Opening Jingle - This is used as an introduction to the show and will need to be lively with the jingle relating to the type of genre you will be playing e.g. you would not want to hear a upbeat jingle if it was a classical musical radio show. It will need to have a bang or something that is different, reconizable and bold, e.g. a siren to show the show is able to start so the listeners are able to ascoiate this siren with your show.

The Presenter - The presenter needs to have a good knowledge of the music industry and life, he will need to be able to show off his musical knowledge and also be able to relate to listeners and not be different as many people will not listen if the presenter is unable to relate to his viewers. He needs to have a clear and well prounouced voice that can be easily related to him so listeners are able to know who the Dj is from the sound of his voice when they turn on the radio. The gender and their interests will also need to be considered with his target audience for example you would not want a women talking on a football show if they had no interest in the sport.

The Content - The content is very important and much of the time seemed not important but with content radio wouldn't be the same with just track after track being played for listeners. Music and conversation on a radio needs to be thourght about compared to it's target audience and the conversation/guests and music all need to be relative to the audience e.g. playing classical music, with a rock band guests and talking about sport would not be a good radio show as there is not a clear target audience and only one of them specific topics might suit you.